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a.
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Mobile Marketing Has Potential (to Be Really Annoying)
The good news for mobile marketing is that advertisers can target by location, demographic and create actionable responses. The bad news? More than three-quarters of Americans are annoyed just thinking about it.
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b.
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Brand Design Takes More Than Style
Marketing changed forever on May 13, 1931, when Neil McElroy wrote the classic memo at Procter & Gamble leading to the creation of the discipline of brand management. Through brand management, the features and benefits of every brand would be distinguished from those of every other.
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c.
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Books on Recruiting and Managing Business Talent
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a.
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National Events
Marketing 50 Awards, Hilton New York, January 31, 2007, New York, NY
Forrester's Marketing Forum 2007, InterContinental Miami, April 11-12, 2007, Miami, FL
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b.
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Houston Events
AMA Houston presents, "Guerilla Marketing for the Entertainment Biz", January 10, 2007, Junior League, 11:30 - 1:00pm
Idea Integration Education Session - Web 2.0 and Beyond, January 24, 2007, HP Main Campus (for information call: 713.353.4505)
Houston Interactive Marketing Association, presents: An Interactive Marketing Networking Event at Gravitas, January 25, 2007, 5:30 - 7:00pm
Houston Advertising Federation presents: AAF 10th District Leadership Conference, Hilton Houston Post Oak Hotel, January 25 - 27, 2007
Houston Technology Center Educational Seminar Series Media Matters! Houston Technology Center, Friday, January 26, 2007, 7:00 - 9:00 AM
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a.
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Project Name:
Hewlett-Packard Storage Product Selector
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b.
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Challenge:
Create a mechanism to help users navigate the breadth of the HP Storage Portfolio with an end goal to simplify the user experience on hp.com's storage section and allow users to quickly drill down to products that meet their needs based on objective criteria.
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c.
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Project Manager:
Kathy Kilcoyne / Hewlett-Packard
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d.
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Account Manager:
Mike Higgins / Idea Integration
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I. Industry News
II. Upcoming Industry Events
III. Project of the Month
IV. Showcasing Talent
V. Facts
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a.
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Art Director:
Linsy Nguyen
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b.
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Testimonial:
I am greatly inspired by my creative peers. The fact that we all come from various backgrounds and differing cultures has contributed to an environment that encourages collaboration and growth.
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